Released on = August 23, 2006, 2:12 pm

Press Release Author = Analysts In Media

Industry = Management

Press Release Summary = Gartner, Inc. and Business Trends Quarterly (BTQ) announce a
joint Media Partnership on the following upcoming events in 2006

Press Release Body = Gartner, Inc. and Business Trends Quarterly (BTQ) announce a
joint Media Partnership on the following upcoming events in 2006:

. Financial Services Technology Summit (Aug. 28-30, Boston, MA)
. IT and Software Asset Management Summit (Sept. 18-20, Orlando, FL)
. Application Development Summit & Open Source Summit (Sept. 25-29, Phoenix, AZ)
. Symposium/ITxpo (Oct. 8-13, Orlando, FL)
. Data Center Conference (Nov. 29-Dec. 1, Las Vegas, NV)
. Identity and Access Management Summit (Nov. 29-Dec. 1, Las Vegas, NV)
. Application Integration and Web Services Summit and Enterprise Architecture Summit
(Dec. 4-8, Orlando, FL)

Beginning in August, attendees of these events will receive a complimentary
year-long subscription to BTQ, a free copy of the publication, and also be granted
access to the digital version of BTQ at www.btquarterly.com. Further highlights of
this agreement include the BTQ logo to appear on conference direct-marketing pieces.
Gartner will be provided in part a series of advertisements within the hardcopy and
online editions of BTQ promoting Gartner's events, as well as promotion in BTQ's
e-mail marketing campaigns.

"We are very proud to be working in unison with the one of the world's leading IT
analyst research firms," says Amir Nikaein, CEO. "Exposure as Gartner's official
'Media Partner' for these events will greatly increase BTQ's mindshare within the
research community, as well as with the leading IT decision-makers."

BTQ establishes a dynamic forum where business strategy experts and IT
decision-makers unite to analyze existing enterprise systems and challenges from an
IT solutions standpoint. The magazine features keynote editorial thought leadership
from the most respected industry analysts, business strategy experts, and solution
providers within the technology and business world, supplying senior-level
decision-makers with on-demand, real life business experience and leading industry
research to address the needs of a diverse and consistently changing marketplace.

About Gartner Events

Gartner conferences are technology's most exclusive gatherings of senior IT and
business strategists. As one of the largest organizers of conferences for IT
professionals, Gartner has a roster of more than 50 conferences throughout North
America, Europe, Latin America, and Asia-Pacific, meeting the needs of more than
30,000 executives and hundreds of industry-leading technology exhibitors.

Gartner conferences distill the very latest Gartner research into applicable advice
and forecasts. Highly informative Gartner analyst conference sessions are augmented
with cutting-edge technology showcases, peer exchange workshops, analyst one-on-one
meetings, consulting diagnostic workshops, and keynote interviews with technology's
top leadership.
www.gartner.com/events

About Analysts in Media

Analysts in Media, Inc., the publisher of Business Trends Quarterly, is a leading
global provider of specialized information services for the professional and
enthusiast markets, actively bringing buyers and sellers together across targeted
media channels - publications, events, and online.
www.analystsinmedia.com
www.btquarterly.com

Web Site = http://www.btquarterly.com

Contact Details = Brad Boggs
Publication Manager
bboggs@analystsinmedia.com
55 Broad Street, 9th Floor
New York, NY 10004 USA
646-747-0555
www.btquarterly.com